By: MMM Editorial Team
Media 2070 recently penned a compelling op-ed for NY Amsterdam News, marking February as Black Narrative Power Month. In their piece, they highlight the importance of reclaiming and celebrating Black narratives, emphasizing that true narrative power comes from the ability to tell stories that uplift, educate, and inspire — without distortion or exclusion.
Publishing this op-ed in NY Amsterdam News was intentional.
As a 100+ year-old Black-owned outlet, the paper has a long history of providing a platform for stories that mainstream media often overlooks. By partnering with this trusted publication, Media 2070 not only amplified their message but also reinforced the importance of investing in Black media.
Black-owned outlets have long played a crucial role in truthfully representing Black communities, especially for those frustrated with mainstream mass media’s gaps and biases. Supporting these outlets ensures that vital narratives continue to thrive.
Our Process and Approach
For the Black Narrative Power Month mini-campaign, MMM pitched this op-ed to NY Amsterdam News. We researched the content, organized key themes, and applied our proprietary approach to craft a draft that met Media 2070’s vision. We ensured the language was accessible, actionable, and appealing with readers — a vital step in making Black Narrative Power Month both impactful and memorable.
This op-ed reflects part of the premium-level PR work we do at MMM. We believe op-eds are essential for positioning our clients as thought leaders.
In fact, we recently wrote about this strategy in our blog: Becoming an Industry Expert: Unleashing the Power of Op-Eds.
If this message resonates with you, we encourage you to learn more about Media 2070 and their mission to build a media system that truly values Black lives. Visit mediareparations.org for more information.
Interested in working with our team? Book a discovery call and tell us more about your brand's unique challenges.
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