MMM's upcoming workshop on leveraging news placements focuses on helping entrepreneurs, activists and organizers make the most of each interview. Connect with your audience, get more funders and achieve your goals with these small online tweaks. Learn more about the workshop, scheduled for Nov 15, and see if you're a good fit.
Mañón Media Management has already set itself apart in just five years by blending a mix of newsroom expertise and real-life audience growth knowledge. The upcoming workshop, How to Leverage Your News Placements Online, is one example of the unique blend of knowledge the firm offers clients and customers. In the following Q&A, MMM founder and CEO Tianna Mañón answers pertinent questions about the workshop and offers a few tweaks business owners can undergo immediately.
MMM: Where did the idea from this workshop come from? It's a very specific one.
TM: [laughs] Yeah, it really is and I debated about using such a specific focus and name for it, but I knew ultimately it was best because this workshop is sourced right from my clients. So, this is a question literally every client has asked after a few months of working together: 'OK now what do we do this with these.' And I think a lot of that is because most people get an interview and expect the audience to just come but most of us read or watch the news and never follow or buy from an organization featured so it's a good wake-up call to realize the work doesn't stop at the interview. If anything, if you're making big industry-wide change sometimes it's just starting! So this workshop includes a lot of the ideas for those clients, adapted to a bigger market and then some ideas I've just been sitting on and am excited to share.
MMM: What do you mean by that? "Just starting?" Isn't PR just getting the interview?
TM: You'd think so but in today's world where folks are all over and in different places of the internet, sometimes your audience may not even see the article and that's even if you're in a big outlet. It's just how algorithms work! So, I say news is about building trust more so than just growing your audience. Think about it this way: news serves a purpose so that when you're at the point of making a decision about something you have the information to do so. So, your audience may not be ready to buy in the second they see your piece but when they are they'll remember your article. So it's a very indirect impact that can also build, build, build.
MMM: So what does the workshop cover? Can you tell us more?
TM: Absolutely, we cover several ways to post your placements that give them a long-term reach so you're not constantly doing this work. I know firsthand how busy folks at this level are so most of the tweaks are one and done or a strategy that is easy to implement with your team. For example, we can make a hall of fame, we can place them in your product descriptions, so people who are ready to buy get that final push. But, often, most brands just stick a logo in their website or a link on their social media (which links perform the worst of all content) so we work with our clients and their web teams to integrate their press coverage into their outreach. So the upcoming workshop will have real-world examples and then I am looking at the attendee list and also giving solutions and tips tailored to them in real-time!
The other great thing about this workshop is that it's one of the first time parts of the MMM network are coming together. Long-term, we'd love to build a space where the incredible organizers and entrepreneurs we help can come together and network laterally and maybe even achieve great things together so this workshop will bring folks together and let them meet each other, setting the foundation for more social events we'd like to have eventually.
MMM: Who should come to this workshop?
TM: Anybody who has been in the news and wants to get more out of the placement: more views, more revenue, more customers. I would also say anybody who wants to leverage past interviews and get ready for upcoming ones too so they can be ready even before they do the interview. What I find is that this is especially great for large brands who don't have time for a ton of interviews and need the ones they do complete to impactful. They're the kind to understand how small changes made gradually can turn into major revenue points. And I am all about making the very most of every little thing, as one client always says "not letting the grass grow under my feet."
The workshop is a great way to really boost your revenue without adding a million things to your to-do list. There are ideas for all kinds of time budgets in this presentation and if you visit the blog, you can see some of our tips and ideas even before the event next Friday but I do encourage people to go to the workshop because we have about 50+ more tips in that space alone.
MMM: How can interested people learn more?
TM: Absolutely. Head to our PR 101 page: tiannamanon.com/pr101 and as an extra gift anyone who has read this blog post can receive 50% off to try their first MMM workshop with the code CUST50. We hope to see you there!
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